Why vegan?

Veganism, as a sustainable way of life is an unstoppable energy with especially huge growth in demand in the cruelty-free food market. The number of vegans in Britain has risen by 360% in the last 10 years, 1 in 7 Britons identify as vegan or vegetarian and it’s estimated that there are 22million "flexitarians" living in the UK today.

For our planet.

Opting for a vegan diet is now widely considered to be the “single biggest way” to reduce your environmental impact on the earth.



For your health.

Research has shown that a vegan diet can lead to lower blood pressure and cholesterol, lower rates of heart disease, type 2 diabetes and some types of cancer.

Read more on nutritionfacts.org >>


For the animals.

In a world where cruelty to animals is no longer necessary to our survival, we believe that all sentient beings have the right to life and freedom.



For the people.

Food, land and water security is becoming an increasingly worrying global issue and we do not have enough resources to support our growing population on an animal-based diet.